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By Jay Hamilton-Roth You know how wonderful your product is. You know how great a value it is. f people could only hear about it, you think, the product would sell itself. Communicating your offering to potential customers is marketing. The mistake people make is by simply showing the product (in a flyer, spec sheet, web site, etc.) that it will convince people to purchase it. Theodore Levitt (Harvard Business School) said: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” It’s hard to change your perspective (from selling drills) to focus on the dis-interested potential customer (who wants a hole). How do you get their attention? Here are three key questions your marketing materials need to address: What problem does your product solve? Why should they believe you? Why should they care? Let’s take an example of Janet, who makes earrings. The earrings are beautiful. Her friends love them. People ask about them when she wears them around town. How does she market them? What problem does her product solve? Janet’s earrings allow the wearer to express their individuality, since each pair of earrings are unique. They are affordably priced. Why should they believe her? Besides showing a gallery of people wearing her creations, she should seek out testimonials of how people feel when they wear them. Why should they care? People primarily care about 3 things: money, relationship, or health. Janet’s earrings are relatively inexpensive ($19.95/pair) [money]. Janet’s earrings are made of hypo-allergenic materials, avoiding ear infections [health]. People that wear her earrings feel more attractive and if you feel more attractive, you are more attractive to others [relationship]. What could be some of her simple marketing messages? Unique earrings affordably priced. [money] Feel more attractive for $19.95 [relationship& money] Earrings that people notice. [relationship] You’re unique. Are your earrings? [relationship] What does your earrings say about you? [relationship] Earrings that are good for your body [health] The right message is the one that works in the niche she’s focusing on, since each niche has different priorities of money, relationship, and health. Jay Hamilton-Roth (http://www.ManyGoodIdeas.com) combines his breadth of expertise in many areas of business with his ability to creatively sleuth out solutions. In addition to starting five businesses, Jay has used his engineering degree working for high-tech startups, medium-sized, and multi-national corporations. http://www.ManyGoodIdeas.com Article Source: http://EzineArticles.com/?expert=Jay_Hamilton-Roth http://EzineArticles.com/?Marketing-101&id=441905 hialeah no credit check car loan hard money loans bankruptcy ok congress outlawing payday loans military bad credit personal loan

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By Cindy English For years tradition has dictated what was ‘acceptable’ when planning a wedding. The long white gown, the programmed church ceremony, the rented reception hall with the arranged seating and the sky high wedding budget were all considered to be proper wedding etiquette. Well it is the year 2006 and those traditions are fast falling by the wayside! Today your wedding can be anything you want it to be. Pastel wedding gowns are definitely “in”. Your wedding ring does not have to be a diamond. Your reception doesn’t have to be a stodgy sit-down affair and you guests don’t need to be afraid to cough during the deafening quiet as you exchange vows. Today, beach weddings are becoming very popular as more and more savvy couples opt for less traditional, more relaxed settings for their big day. Beach weddings can be much cheaper, less stressful, and just all around plain fun. They allow you to involve everyone in the activities. Guests are not restricted to sitting quietly in their seats. They can actually be a part of the celebration! A beach wedding allows you total creative freedom and there are so many ways to go. You may choose and elegant sunset ceremony with a formal reception under a grand white tent illuminated by candle light and tiki torches. You may choose to just ‘cut loose’ with an afternoon ‘fun-in-the-sun’ beach party by exchanging your vows at the water’s edge, spreading the beach towels and having a barbeque reception. Your gown may be a beautiful Hawaiian “holoku”, a beach wrap, sarong or a simple sundress. Your wedding cake might be a tiered cake, a sheet cake, a sculpted cake, individual mini cakes, cupcakes or even cookies! Your favors may be elegant chocolate shells or sand dollars tied in pretty tulle bags or just plain fun items such as sunglasses, mini beach pails and sunscreen. Your music may be as simple as bringing a great sound system and playing your own favorites or you may choose to “limbo” to the sounds of an authentic steel drum band playing Calypso and Reggae music. Your theme may have a Caribbean or Hawaiian flavor, or you may choose to incorporate your own favorites such as dolphins, mermaids, lighthouses or sea creatures. You could have a western beach wedding and leave on horseback. Have a nautical wedding and sail away into the sunset. Oh, there are just so many possibilities! If you are lucky enough to live on or near a beach already, you are halfway there. If you don’t, not to worry, there are endless locations that offer beautiful wedding packages to fit your budget. By the way…don’t rule out your beach wedding ideas because you don’t live near an ocean or can’t afford to go to one. The definition of a beach is - “the shore of a body of water, especially if sandy or pebbly”. That includes lakes and rivers. For that matter, you may have a “beach” by your swimming pool. There are no rules. Be creative! As with everything in life, there are pros and cons to having a beach wedding. They are nothing to worry about, just be aware of them and plan for them. Your wedding day will be a wonderful and joyous event! Just remember…it is your beach wedding! It can be anything you want it to be - wherever you want it to be! Most of all…have fun! Cindy English is the publisher of: Beach Wedding Themes - full of fun, fantasy and romance! All Florida Beach Weddings - Plan your wedding celebration in Paradise! Copyright 2005 by Cindy English Article Source: http://EzineArticles.com/?expert=Cindy_English http://EzineArticles.com/?Its-Your-Day—Have-It-Your-Way!&id=167618 westpac personal loans laws on cash advance national money store payday loan people loaning money

By [http://ezinearticles.com/?expert=Ruth_Stanhop]Ruth Stanhop Going for holidays is a must to bring variety to your monotonous life. It helps you to forget the stress of daily life and refresh yourself with new energy. But to go to a holiday destination and to enjoy yourself fully you need a big amount of money. If you are unable to hoard the amount you can take help of a holiday loan. A holiday loan will work as a vehicle riding on which you can reach to the destination of your choice. You can avail the amount you need to accomplish your holiday journey in a favourable manner if you take a holiday loan. Particularly you will find it much better than using your credit cards to bear the expenditure of holidaying. Holiday loans can be secured and unsecured. If you have collateral to offer you can take a secured holiday loan. It will enable you to borrow big amount with low interest rate and long repayment period. The terms of the loan will also be flexible. But there will be the threat of property repossession in case of failure. If you want to avoid the risk of property repossession you can take unsecured holiday loan. It may carry a little higher rate of interest but ensures some benefits like fast processing, quick money lending etc. A holiday loan can be availed by you despite your bad credit record. So give yourself a chance and take the delight of a refreshing holiday with a holiday loan. About The Author The author is a business writer specializing in finance and credit products and has written authoritative articles on the finance industry. He has done his masters in Business Administration and is currently assisting Adverse-Credit-Holiday-Loans as a finance specialist. For more information please visit http://www.adverse-credit-holiday-loans.co.uk Article Source: http://EzineArticles.com/?expert=Ruth_Stanhop http://EzineArticles.com/?Holiday-Loans:-The-Vehicle-of-Pleasure-Trips&id=197931 cash advance today private money lenders for real estate in colorado fast cash online reviews paycheck advance

By Martin Rogers When people are flooded with debts, and they see no way out of their situation, they start thinking bankruptcy could be the only possible solution towards a debt free life. Almost all debtors are not aware of two main points about bankruptcy: - Bankruptcy is not a wise method for debt solution - Bankruptcy brings noxious consequences, affecting financial and social status Here is a list of the aforementioned noxious consequences: 1. A bankruptcy filing remains on a Credit Report for as long as 10 years, and it also stays on Court Records for as long as 20 years. Thanks to this, your chances of getting a loan and even a job again, will be minimal. 2. You can also lose valuable assets when filing for bankruptcy, or you have to pay the equivalent in money. 3. As we said before, your financial and social status will be deeply affected. People tend to loose faith upon someone who has filed for bankruptcy. 4. If a business owner files for bankruptcy, he will suffer the same consequences as any other person who has filed for bankruptcy. He will not qualify again for a business loan. 5. After declaring bankruptcy, your bank accounts will be closed, credit cards, and everything that has been bought on hired purchase, such as a car or a house will be returned to the owner. People really need to understand how the bankruptcy process works in order to use it as a last resort, and not as an easy way out. Not true about Bankruptcy - Bankruptcy will not get rid of all of your debts. There are some debts that cannot be canceled, such as tax claims, alimony, child support, among others. - Although bankruptcy relieves the pressure of debt, it still leaves so many consequences that it does not feel like a fresh start. Because of this, bankruptcy is considered a temporary relief. - Bankruptcy laws are rigorous about including all your accounts. You will not be given the chance to hide any account from the bankruptcy process. - Bankruptcy turns you into a debt free person at the cost of your assets, either by liquidating them or by putting you into a new payment plan. Remember, you can always choose and try many different solutions to become debt free; but one thing is for sure, Bankruptcy should only be used when other options fail to work; use it as last resort. Check these links to learn more: www.personal-bankruptcy-avoidance.com/Bankruptcy/CA-California/Bankruptcy-CA-California.shtml www.personal-bankruptcy-avoidance.com/Bankruptcy/TX-Texas/Bankruptcy-TX-Texas.shtml Martin Rogers is a contributing writer to www.personal-bankruptcy-avoidance.com and is currently writing some special articles to guide business on how to manage debt and avoid bankruptcy. For Free Credit Rating Information and Debt Help Consultation, call toll-free 1-877-850-3328 Article Source: http://EzineArticles.com/?expert=Martin_Rogers http://EzineArticles.com/?Bankruptcy-Not-As-a-Debt-Solution&id=367269 personal loans india pay day money lenders magnum payday advance cash advances no fax

By Deirdre Jones If youre trying lose weight, maintain your weight, or sculpt your body, than youre probably trying to discover how to burn pure fat. You want to know what you can do to make your body burn fat faster and more efficiently. Well, take heart, there is a way to turn your body into an efficient fat burning, weight eliminating machine, but it involves work. The question is Are you willing to work once you learn how to burn pure fat from your body? because it will take some effort on your part. Effort, you say, what kind of effort? Well, there is no miracle pill or supplement to make your body burn fat without any work on your part. But there are supplements to help you body burn fat more efficiently. However, for the purpose of this article, well stick to the basics. In order to rid your body of its fat stores, you must find a balance of diet and exercise that works. Ahh, exercise yes, there is it is theres your magic secret to burning pure fat from your body. Lets start with some scientific facts here. During the first 15-20 minutes of exercising, your body uses its stores of carbohydrates to fuel your body. After this time, it taps into its fat stores. This means that you need to exercise for at least 20 minutes or more to be sure youre burning excess fat. Now, if your goal is to lose weight, then there are a few things to consider in your endeavor. First of all, you want to be sure that youre losing fat and not muscle. Well, you might think, Hey, weight is weight, right? You couldnt be more wrong. First of all, you definitely do not want to lose muscle weight. Although its true that muscle weighs more than fat, its also true that muscle needs more energy to operate. This revs up your metabolism and helps you to burn calories a lot faster, thereby making your body burn its fat stores for energy. So, if you want to learn how to burn pure fat, then you need to learn how to build muscle. Okay, ladies, you may be thinking, I dont want to look like some muscle bound body builder. But I assure you, this will not happen. Women are just not genetically built to bulk up, unless they have more testosterone than normal in their systems. What will happen is that youll notice that youre slimming down and your clothes fit better, even if the needle on the scale does not budge. Your body will become much more efficient at burning fat helping you to lose weight. So if youve been killing yourself with aerobic activity and still are unable to lose those last few pounds, then building a little muscle very well may be the answer. You can also find a treasure trove of weight loss and fitness information on our site at SeeweightLossResults.com. So be sure to visit us, look around and sign up for fitness article updates before you leave. For positive weight loss tips and reviews, you should visit our site at SeeWeightLossResults.com. You’ll discover what it takes to lose the weight and keep it off for good with access to a treasure trove of weight loss tips, articles, ebooks and more. Be sure to sign up for our fitness updates while you’re there. Article Source: http://EzineArticles.com/?expert=Deirdre_Jones http://EzineArticles.com/?How-to-Burn-Pure-Fat-and-Lose-Weight-More-Quickly&id=62445 earn fast cash short term loans dallas payday-loan-store-chicago foreign lenders for bad credit loans for americans

By Kurt Hurley Indeed, we truly are what we eat There is a saying For every action, theres an equal and opposite reaction. And yes unequivocally, the foods you eat or dont eat do in fact have a significant effect when it comes to causing or curbing panic attacks. In this article, you will find the means to prevent panic attacks by virtue of controlling, avoiding, or reducing the foods that trigger this disorder. You will also be encouraged to consume more foods that minimize the on-set of anxiety and panic attacks, with an emphasis on balance and moderation. Panic attacks do directly affect the nervous system and eating foods rich in B vitamins will help to reduce angst and also induce a calming effect, while delivering nourishment for a healthy nervous system. Listed under the B vitamin group, Vitamin B12, Thiamin, and Niacin have a direct correlation in helping maintain nervous system balance and diminish the susceptibility to panic attacks. In more ways than one, these nutrients can assist in the preparedness and help to ward off and manage nervous system disorders. While adhering to a moderate, balanced diet and emphasizing the B vitamin and mineral complex, the following can serve as an ideal food structure, in reference to your diet: 1.Consume twenty percent of meat, poultry, seafood (salmon, swordfish, tuna, clams, crab, mussels, and oyster), and products made from soybeans like tofu, eggs, and cheese. 2.Consume thirty to thirty-five percent of baked potato, broccoli, asparagus, peanuts, legumes, watermelon, and oranges. 3.Consume forty to forty-five percent of brown rice, whole grain cereal, pasta, wheat germ, oatmeal, and rye bread. While the above food groupings are rich in B vitamins, they can and will help (through the maintenance of a well-balanced nutrition regimen) reduce panic attacks and anxiety occurrences. Listed below are three consumables that are sure to aggravate anxiety disorders and should be eliminated or whole-heartedly managed. Alcohol is one of these substances; it raises hyperactivity in the nervous system and elevates alertness. Although, being alert is not necessarily a bad thing; alcohol induced alertness causes agitation and irritability. If alcohol cannot totally be avoided, the least you should do is to cut down your intake gradually until it reaches ground zero. Some individuals tend to have secondary triggers of anxiety when withdrawal from a substance is abrupt. The consumption of caffeine is another trigger of panic attacks; it is a stimulant and elevates heart rate. Just like alcohol, withdrawal from caffeine might incite a secondary anxiety in the form of the shakes, irritation and possible feelings of exhaustion. For coffee drinkers, try the decaffeinated variety. Gradually reduce the strength and lower the frequency in which you consume coffee and other caffeine-rich drinks like cola, tea, and chocolate. I, of course recommend green tea for numerous reasons, in fact I have written several articles on the wonders of green tea, if you want to find out more about green tea and its innumerable health benefits, I encourage you to discover for yourself at: http://www.kreatefitness.com/articles.shtml. The third substance to avoid is sugar. Sugar contains only negligible nutrients and is loaded with empty calories. So, how is sugar related to panic attacks? Glad you askedsugar causes hyperactivity, thereby bringing about emotional imbalance that may ultimately lead to panic attacks. Sugar also initiates mood swings. The sugar from the starchy and simple carbohydrates that you eat when digested and assimilated, will then lead to fermentation and subsequently is broken down into alcohol (as mentioned earlier, alcohol raises stress levels that can lead to panic attacks). And contrary to what the uneducated masses believe, this alcohol is no different than the fermented alcohol that you purchase from the local liquor store. In conclusion and to briefly summarize Maintaining healthy eating habits is one of the most imperative prerequisites that contribute to a life free from panic attacks, depression and a whole host of other disorders and possible diseases. Earnestly strive to maintain a proper balanced diet, especially when youre busy. Your health should be your principal concern, after all, without health there is nothingbelieve you me! Kurt’s website http://www.kreatefitness.com, as well as his Provo Utah Private Fitness Facility Synergy Fitness Systems, specializes in in providing leading edge exercise and nutrition programs and the unparalleled Neo Physis super premium supplement line. All of these superior products offer superior results. Article Source: http://EzineArticles.com/?expert=Kurt_Hurley http://EzineArticles.com/?How-The-Proper-Diet-Helps-To-Manage-Panic-Attacks&id=92762 short term interest only loans pay day cash up to 600 olg payday payday lending in arkansas

By Nancy E. Schwartz A panel of three communications pros at the recent Communications Network conference discussed how to build the support across your organization that is necessary for communications that really help to achieve your nonprofit’s or foundation’s goal (a.k.a. strategic communications). Here are key points from the discussion: Place a communications staffer or consultant in each program team Karen Lake, Director of Marketing, W.K. Kellogg Foundation defines her charge as “putting communications to work to build and to expand on the work of our programs.” One resounding success is the Foundation’s placement of a communications manager in each program department to ensure that communications strategies are integrated into each program, from planning to execution. Cafeteria Communications Develop “cafeteria communications” so you can select from a comprehensive menu of communications products (newsletters, website, etc.) and activities (block parties, speeches, community events) as needed. 

Joanne Edgar, communications consultant and former Director of Communications of the Edna McConnell Clark Foundation, recommends that you and your colleagues maintain focus on your organization’s substantative goals. This focus in turn will guide your communications goals and thus, your selection of the communications products and activities that will move your organization toward those goals.

 Edgar emphasizes that community activities are a vital communications strategy too frequently left out of nonprofit communications agendas. Clarify expectations from the start Edgar cautions that nonprofit and foundation communicators must identify leadership and board expectations as early as possible in the planning process. For example, if your board chair anticipates a three-minute segment on “Good Morning America” while you are focusing on regional Hispanic media outlets that reach the communities you need to alert about your services, you have a problem. If those expectations (and the related communications activities) are not aligned with your communications goals, make a strong case for your strategy of choice. Doing so proactively will strengthen your relationships with leaders and the board. Great advice from leaders in the field! Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. Subscribe to her free e-newsletter “Getting Attention,” at www.nancyschwartz.com/getting_attention.html and read her blog at www.gettingattention.org for more insights, ideas and great tips on attracting the attention your organization deserves. Article Source: http://EzineArticles.com/?expert=Nancy_E._Schwartz http://EzineArticles.com/?Building-Support-for-Nonprofit-Communications-Among-Your-Colleagues-and-Leadership&id=342951 no credit check bank account how to figure federal income tax per paycheck bad credit loan companies guaranteed approval payday loans

By [http://ezinearticles.com/?expert=John_Carry]John Carry Cheap car loans are essentially an auto loan that comes at a low interest rate. Borrowers with a high credit score may qualify for a low rate auto loan. Nevertheless, it is not impossible to obtain a good rate with average or bad credit. Here are few tips to secure a cheap car loan. Never enter the car buying process blindly. Your car will be placed as collateral .Therefore; anyone can qualify for used or new car loan. If you default, the lender may repossess the car and resell it. If your credit score is not good, sometimes interest rates are three times higher than normal rate of interest. To get lowest rate possible, improve you credit score before applying for the loan. Raising your score by thirty or twenty points will make a major difference. Paying two percentages more on your car loan may increase your monthly payment. Simple tactics like paying down credit balances, avoiding late payments and limiting credit enquiries can increase your total credit score. This is important because borrowers with higher credit score get better financial packages. Applicants with no credit score will have a tough time securing [http://www.ecar-loans.co.uk/cheapcarloans.html]cheap car loans. In order to assess your credit history, lenders determine credit worthiness. If you do not have any creditors, lenders are uncertain of your commitments to repay the loan. In order to prove the competency, always obtain a credit card before applying for cheap car loans. If you maintain regular payments, your credit report will reflect a good credit history and you may qualify for cheap car loans. The author is a business writer specializing in finance and credit products and has written authoritative articles on the finance industry. He has done his masters in Business Administration and is currently assisting Ecar-Loans as a finance specialist. For more information please visit: http://www.ecar-loans.co.uk Article Source: http://EzineArticles.com/?expert=John_Carry http://EzineArticles.com/?Cheap-Car-Loans-Are-Available—You-Need-To-Search-It&id=242539 paycheck calculations low-interest rate personal loans united states free money to pay off nursing school student loans payday game instructions

By Elizabeth Morgan Acrylic nails are basically false nails that are applied onto one’s real nails, with the help of some sort of enhancement material such as acrylic. They are considered to be very safe, provided the process is performed by a professional, who is aware of the latest techniques and methods. Many a times, people who go for acrylic nails face a number of problems when it comes to removing the nails, once they have served their purpose. It is very important to be aware of the correct way to remove the acrylic nails; otherwise there is a possibility that one may severely damage his real nails. A very popular, cheap and effective way of removing the acrylic nails is to use acetone. One must buy pure acetone, which is easily available from any store that sells regular nail polish remover. The nails should then be clipped as far as possible. Now the elaborate method is as follows. Take some aluminum foil and cut it into squares. Now, wet the cotton balls with acetone, lay it on the nail and cover it as tightly as possible with the aluminum foil. Repeat the procedure for all 10 nails or do one hand at a time. Do not open the foil for at least 20 minutes. Once the time elapses, remove the foils one at a time and with a wood pusher or orange wood stick scrape the acrylic off. Ideally it should come right off, however the process can be repeated if there are some traces left. Another way of removing the nails using acetones is to soak the hands in warm water for some time. Then soak them in acetone and the acrylic nails will then become soft and easily remove. It is very important to remember that once the entire process is over, one should massage the hand with a good hand cream as the acetone can thoroughly dry the skin. Nails provides detailed information on Nails, Nail Salons, Nail Care, Nail Art and more. Nails is affiliated with Make Up Tips. Article Source: http://EzineArticles.com/?expert=Elizabeth_Morgan http://EzineArticles.com/?How-to-Remove-Acrylic-Nails&id=405310 big payday lending personal college loans bad debt personal loan fast cash payday loan